Pressley Aesthetics
Branding and Web Design Project
Timeline: 2-4 weeks
Objective:
Easy linking directly to booking site
Add products page
Emphasize ‘Wedding Makeup’ and increase signups
Streamline the process of leaving a review
Mobile-optimized
Target Audience: females aged 23-35
Inspo from Client:
Deliverables:
Full branding kit - including new logos, color palette, and typography
Sitemap/journey map
Wireframes
Visual mockups on desktop and mobile of all pages
Site built out on web hosting platform
Mobile-optimized
Inspo Keywords: funky, modern, quirky, colorful, ‘Wes Anderson inspired-style
Deliverables
Brand Kit
6 pages
Highlights positive customer testimonials
Mobile, desktop, laptop and tablet-responsive design
Easy to navigate — driving customers to separate appointment website and social media
Copywriting with strong SEO for the following keywords Denver, skin studio, esthetician, facials, dermaplaning
